Welcome to inventioneering in the Green Mountain State.
WEB SITE ERGONOMICS
Making Your Web Site User Friendly
GETTING THIS LETTER IS THE THIRD NASTIEST
THING THAT CAN HAPPEN TO YOUR WEBMASTER:
THING THAT CAN HAPPEN.
HERE IS THE WORST:
If your customers leave in a huff or complain about your site, here's what we can do to help:
Good Design is Good BusinessThe buzz word, not that long ago, was "Ergonomics." Consultants started pushing "Usability" next. Whatever it's called, brick and mortar businesses have known for years that making the customer more comfortable leads to more sales. Web sites can do no less. It's simply good business practice.
Usability dollars are usually well spent--especially if the ergonomics of your site are incorporated from the beginning of the design cycle.
Let's consider some numbers. Less than half of all manufacturer's sites offer complete (or even relevant) product information. Two thirds of all shopper visits end in failure. And I suspect that over 90% of all webmasters have no single inventory of every document on their sites.
Four PrinciplesWe use four principles to keep the visitor's site experience productive:
you are here: www.harperco.net/it/use.htm